31 March 2016

Those who suffer data loss look to the cloud over physical storage for backup solutions

World Backup Day on 31 March highlights the importance of having a complete, tested backup solution in place when data loss occurs

Epsom, 31 March 2016 - Most businesses and consumers have a backup solution in place, but for those who do not, the cloud is becoming an increasingly popular option. That is one takeaway from updated data released today from Kroll Ontrack, the leading provider of data recovery and ediscovery. Results from a survey of customers who had lost valuable data confirm that traditional external hard drives still prevail as the primary option for data backup (51 per cent – down 17 points from 2015), and 23 per cent are considering the cloud (an increase of five per cent from last year).

The majority of businesses and consumers are taking steps to back up their data, but unintentional gaps in protocols continue to prove costly. Eighty-six per cent of respondents had a backup solution in place at the time of data loss. Of those respondents who had a backup solution, 16 per cent currently back up to the cloud, 58 per cent use an external hard drive, eight per cent implement a tape system and 11 per cent report using a network-attached storage (NAS) solution.

With 48 percent of respondents backing up their data on a daily basis, why are companies still losing data? Minor oversights or an inadvertently non-functioning backup can render backup procedures ineffective. This year’s data shows that of those who had a backup in place at the time of data loss:

  • 22 per cent describe their backup solution as not operating correctly
  • 21 per cent report their device was not included in backup procedures
  • 21 per cent say their backup was not current, reducing the likelihood of retrieving relevant data

Robin England, Senior Research & Development Engineer, Kroll Ontrack UK explained: “It’s no longer enough to have a backup solution where you just hope for the best. As our survey results indicate year after year, conducting backups is just one step in an overall backup strategy. Regularly ensuring your backup solution works effectively and the data is accessible is also essential. In cases where oversight or backup failure leads to data loss, consider enlisting the assistance of a creditable and experienced data recovery provider.”

Obstacles to Backup Adoption

Among the 528 respondents across North America, Europe and Asia, over half (54 per cent) of people who did not have a backup solution in place cite time to research and administer as their primary reason for not seeking a backup solution (up four per cent from 2015). However, seven per cent fewer people in 2016 (24 per cent) report the expense of a backup solution as their primary reason for not leveraging a backup. Other findings include a six per cent increase in the number of survey participants who report daily backups this year (48 per cent).

Robin England added: “Storage devices pack more and more data into smaller and more complex systems. This not only requires IT teams to dedicate significant time to actually back up the data, but requires even more time to verify the backups worked properly. IT teams face a challenging balancing act when ensuring all of this is managed effectively.

Additional Statistics

Additional findings from the 2016 survey include a six per cent increase in the number of survey participants who report daily backups this year (48 per cent), and almost no changes in the numbers of people who report weekly (26 per cent), monthly (22 per cent) and annual (three per cent) backups.

When asked how often they test or validate their backups, only 28 per cent report weekly tests (down from 35 per cent last year). However, exactly half of respondents said they validate monthly – an increase of 14 per cent from 2014. Only 14 per cent claim to never test backups, which is down from a survey-high of 20 per cent last year.

In acknowledgement of World Backup Day on 31 March, Kroll Ontrack advises that individuals and businesses regularly monitor and certify their chosen method of backup to ensure it is successfully operating and capturing all relevant data, in addition to the following tips:

  • Take the time to invest in a backup solution and set a backup schedule for all identified devices and media
  • Ensure that backups are running regularly in accordance with the determined schedule
  • Check backup reports for errors or failure
  • Test backups on a regular basis to validate that data has been accurately captured and files are intact

About Kroll Ontrack

Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities as well as consumers manage, recover, search, analyse, and produce data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data recovery, data destruction, electronic discovery and document review services. For more information about Kroll Ontrack and its offerings please visit: Krollontrack.co.uk follow @KrollOntrackUK on Twitter or subscribe to the Kroll Ontrack Data Blog.

Media contacts

Judith Massey - Judith.Massey@citigatedr.co.uk
Emma Castle – Emma.Castle@citigatedr.co.uk
+44 (0) 207 638 9571