The majority of UK and US consumers between the ages of 25 and 35 are pessimistic about the level of protection afforded to their online data.
This is according to a new study from Intercede, seen by eWeek, in which 1,000 millennials on either side of the Atlantic were polled on whether they trusted companies to hold their personal information securely.
Just five per cent of respondents said they consider their data to be adequately protected from accidental or malicious exposure, while more than two-thirds (70 per cent) believed threats to their online privacy are on the rise as the world becomes more digitally connected.
“We need to think more about how … you prevent the misuse of data and give transparency to the consumer about the degree to which their information is being shared,” Intercede chief executive Richard Parris told eWeek.
Some of the measures companies might use to protect against data breaches include stronger access controls, including two-factor authentication, and secure data deletion methods.
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