Today’s consumers wouldn’t just feel inconvenienced by a data loss event – they may be emotionally devastated as well, according to a new study.
Published on Wednesday (July 1st), the Kaspersky Lab report comprised a poll of 6,000 individuals aged 16 and older across Europe.
It found that two in five consumers aged 16 to 24 (40 per cent) would feel “overwhelmed with sadness” if they were to lose data from their digital devices, such as images and contact information.
A further 38 per cent told the antivirus vendor they would enter a state of panic were their personal files and folders lost or compromised.
The study attributed this to a trend it called digital amnesia, or the “Google Effect” – a phenomenon in which individuals fail to remember important information because it’s stored on or accessible via their digital devices.
“We need to understand the long term implications of this for how we remember and how we protect those memories,” said David Emm, principal security researcher for Kaspersky.
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