Only a small minority of frequent fliers in the US are convinced about the security of their loyalty programme data, according to a new report by Deloitte & Touch.
The study revealed that just one-third of respondents felt reassured that travel companies would treat their information with the same care as a financial firm would.
Some 76 per cent of travellers expressed concern that their card details could be leaked if a data breach occurred, while 15 per cent were worried about the possibility of losing loyalty points.
Charles Carrington, travel, hospitality and leisure partner at Deloitte & Touche, said that because travel companies hold a “detailed level of personal information [they] need to roll up their sleeves and move beyond mere policy compliance to ensure that customer data is truly secure”.
He warned those companies that do not heed his advice could end up frustrating or even endangering their customers. In addition, he hinted at the damage that may be done to a company’s reputation and ultimately their profitability in the event of a data breach.