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Businesses ‘must overcome consumer mistrust’

Companies must rethink their approach to data archiving and the use of sensitive consumer information if they wish to build trust.

This is the view of Malcolm Harkins, vice president and chief security and privacy officer at Intel, who has responded to the publication of a new poll carried out by the IT giant, which revealed the majority of consumers (84 per cent) believe companies may be harvesting their personal information and then selling it on to third parties without their consent.

“If we want to spur innovation and realise the true potential of big data to solve the world’s greatest challenges, technology leaders and organisations have to assume responsibility for establishing transparent business practices,” Mr Harkins surmised.

He added that this requires a push by businesses to receive informed consent from consumers to both collect and share data, as this will instil greater confidence that this type of data is being handled in a responsible and secure manner by firms.

Do you know what data is stored on your company’s archives? Minimise risk by conducting a tape archive audit before archive tapes are recycled.

From:: http://www.krollontrack.co.uk/company/press-room/data-recovery-news/businesses-must-overcome-consumer-mistrust771.aspx

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