Predictive coding helps tackle big data

Category: Electronic Disclosure

13 July, 2012

Predictive coding is likely to become more common as the rise of big data makes the e-disclosure process more costly.

Big data is incredibly valuable to firms as, if managed properly, it provided huge insight into customer behaviour as well as business intelligence.

However, having a mushrooming quantity of data means that when an e-disclosure request is issued, it takes even longer to trawl through information, identify relevant documents and compare duplicates.

With the increasing time it takes, legal costs can skyrocket, a worrying trend for businesses in the current climate where margins are already stretched thin.

For this reason the introduction of predictive coding in likely to be popular as it leaves the legwork to a sophisticated algorithm, finding relevant documents which can then be reviewed more closely.

The recent ruling in the Da Silva Moore v Publicis Groupe has given predictive coding more credibility so it is likely the technology will be used more and more in the future.

Electronic Disclosure– Kroll Ontrack has the technological strength, expertise, and commitment to ensure your success in managing small e-disclosure projects as well as large volumes of electronic evidence legally, accurately and cost-effectively.

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