Big data doesn't just mean online

Category: Data management

12 October, 2012

The buzzwords big data and cloud computing produce connotations of the online world.

However, when it comes to profit enlargement and customer increase, big data is just as beneficial offline.

Thorough online data management, customers have the ability to search for things they want, and then translate it to the offline world.

For example, if an individual is looking to take out a loan in their local area, they may search for 'loan Canterbury', on an online search engine.

Using an individual's social networking site, past searches, location and keywords, a business is able to get a better grasp of what they want in the real world, and thus tailor their services to them.

This type of data management allows a company to learn about an individual through their online personality, and then translate it to their offline needs. This gives them a competitive edge and a distinct chance at making more money.

Information is critical to the successful running of most businesses. When it comes to the secure deletion of end-of-life data, Kroll Ontrack has CESG accredited software and hardware you can rely on.

Posted by Ceilidh Robertson

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