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Category: Data management
16 October, 2012
As with every other business, big data had the potential to significantly increase the revenue of airline companies.
Before a flight, customers need to provide a serious amount of information: including birth place, date of birth, reason for travelling and where they have visited before.
This kind of data allows airline companies to better understand their customer, providing a unique profile for them before they have even met in real time.
After discovering this information, the airline company could sell advertisement space for the individuals' seat. Before the flight, customers could be shown personalised advertisements which would be of interest to the traveller, and also within the financial interests of businesses.
With so much personal information about the customer from the airlines online data management system, the company would surely be subject to a lot of financial proposals from other companies who would seriously benefit from finding out their information.
Information is critical to the successful running of most businesses. When it comes to the secure deletion of end-of-life data, Kroll Ontrack has CESG accredited software and hardware you can rely on.
Posted by Ceilidh Robertson